Wired’s Chris Anderson writes this month’s cover story on Free! (Not online yet) He talks about the relentless drive downward in price, as industry after industry succumbs to Moore’s Law. At some point, he says, things get so cheap that the only question is when to lower the price all the way to free (and figure out how some other way to make money). The answer, of course, is to embrace “free” early in the process.

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