At Southwest, the Culture Drives Success

Former Southwest CEO James Parker talks about the aftermath of September 11, a shared mission, and creating great leaders at every level

Chief executives should place a higher priority on creating strong corporate cultures, not to give employees warm, fuzzy feelings, but to spur profitability, says James Parker, former CEO of Southwest Airlines (LUV). Parker, who was CEO from 2001 to 2004, guided Southwest through the aftermath of September 11, which temporarily grounded airlines and caused a downturn in the travel industry.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.