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Starting the Licensing Process

For a tech company with plans to license its software, the toughest part at first can be finding the individuals in organizations who make buying decisions

I would like to find someone to license my software to operate an application service provider. Our software covers the distribution, manufacturing, and importing industries. The business plan is targeted at $500 per user. How do I start the licensing process and locate interested parties?

—G.R., Ridley Park, Pa.