Activists Target the 'Genocide Olympics'
There are still six months to go before the opening ceremonies of the Beijing Olympics this summer, but the heat is already on McDonald's (MCD) and other sponsors of the games. Human-rights groups are stepping up pressure on multinational advertisers that haven't spoken out against the killing in the Sudanese region of Darfur. Activists maintain that China's purchases of oil from Sudan support the Khartoum regime despite global sanctions over its human-rights record. "We will use our elbows if it helps the people of Darfur," says actor Mia Farrow, chairman of a group called Dream for Darfur.
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