Vivendi's Mobile Entertainment Move
French conglomerate Vivendi's (VIVEF) first attempt to move into media and deliver it across different platforms was a disaster. Its $41 billion deal in 2000 to buy Universal Pictures' parent company Seagram left the company swimming in debt, and it spent tens of millions more with partner Vodafone (VOD) on a service called Vizzavi to deliver content across mobile, Internet, and TV, an effort that fizzled and then died.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.