Vivendi's Mobile Entertainment Move

The French company's new multimedia service, called Zaoza, will deliver content across multiple devices and encourage users to share it with friends

French conglomerate Vivendi's (VIVEF) first attempt to move into media and deliver it across different platforms was a disaster. Its $41 billion deal in 2000 to buy Universal Pictures' parent company Seagram left the company swimming in debt, and it spent tens of millions more with partner Vodafone (VOD) on a service called Vizzavi to deliver content across mobile, Internet, and TV, an effort that fizzled and then died.

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