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Is It Me? Or is JC Penney/Lauren's American Living God Awful

J.C. Penney Co Inc. is undertaking the biggest merchandise launch in the department store’s 105-year history. The massive collection, developed by Polo Ralph Lauren Corp’s Global Brand Concepts exclusively for Penney, will include men’s, women’s and children’s clothing, shoes, handbags, bedding, towels, window treatments, luggage, furniture and swimwear.

Penney Chief Executive Myron “Mike” Ullman said American Living products could mark the largest single introduction of a brand in retail history.