Unilever Lathers Up

An ambitious restructuring program, marketing, and a dandruff shampoo may take the consumer-goods company all the way to the top

In recent years, Unilever (UL), the world's second-largest consumer-products company, has been overshadowed and outmaneuvered by nimbler and more aggressive rivals, including market leader Proctor & Gamble (PG). But now the once-sleepy Anglo-Dutch maker of Lipton tea, Dove soap, Knorr soups, and Surf detergent is challenging its Cincinnati-based competitor in a category the latter practically owns: antidandruff shampoo.

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