Software You Shouldn't Ever Notice

Humanized co-founder Aza Raskin is carrying on the design legacy of his father, a Macintosh pioneer

Aza Raskin wants your computer to disappear, but the 24-year-old is no latter-day Luddite. His goal is to make communication with the PC so intuitive you'll forget you're using a device. And Humanized—a software company and think tank he and a trio of fellow idealists founded in 2005—is the means to that end.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.