Communicating with Twentysomethings
Gen Y is gaining attention (BusinessWeek.com, 1/9/08) for its participation in the 2008 Presidential primaries, voting in numbers not seen in decades. But the group's influence obviously isn't limited to politics. Some 30 million young people in their late teens to early 30s are expected to join the U.S. workforce by 2010. Effectively communicating with them will be crucial to your company's success.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.