Communicating with Twentysomethings

Here are five ways to successfully engage with Gen Y, whose members want to add meaning to their lives and to the world

Gen Y is gaining attention (BusinessWeek.com, 1/9/08) for its participation in the 2008 Presidential primaries, voting in numbers not seen in decades. But the group's influence obviously isn't limited to politics. Some 30 million young people in their late teens to early 30s are expected to join the U.S. workforce by 2010. Effectively communicating with them will be crucial to your company's success.

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