Inquirer demands new name for baseball blog

Philadelphia Phillies beat writer Todd Zolecki has one of the Inquirer’s top performing blogs, The Zo Zone. Now he says the paper wants a new name, because Zo Zone doesn’t have Phillies in the title. True, but Zo Zone has a piece of Zolecki in the title. So unless he manages to get Zo and the Phillies in the new title, he sacrifices his own brand. This is important in a shrinking newspaper industry. Let’s say, heaven forbid, he gets downsized. He could take the Zo Zone with him, but the “Phillies” blog likely stays in-house. (Yes, yes, the same is true with, though not with other blogs on our site, like Fine on Media and Nussbaum on Design.)

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