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"We are who we have been waiting for..."

Whatever you think of his politics, you can’t deny that Barack Obama’s got a way with words. His speech after Super (duper) Tuesday was full of aphorisms and inspirational phrases. The one that struck a chord with me was the line above: “We are who we have been waiting for…”

It resonates on many levels. Everyone’s been talking about the surge in “conversation” and “participation” and “customization” and, yes, “user-generated”. Essentially, there’s been a radical shift in relationship between company and consumer. Given that I’ve been so focused on sustainability issues of late (see yesterday’s post), I couldn’t help but think about Obama’s words in relation to the green movement.