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Green IT: Corporate Strategies

Recent reports from Gartner, Forrester, and McKinsey highlight the costs of and savings from implementing green-tech corporate strategies

At the recent World Economic Forum's annual meeting in Davos, Switzerland, 20 sessions focused on environmental issues. On Jan. 24 a group of top guns at leading technology companies, including Microsoft (MSFT) co-founder Bill Gates, Dell (DELL) founder and CEO Michael Dell, Cisco Systems (CSCO) CEO John Chambers, and Intel (INTC) Chairman Craig Barrett, met to talk about the possibility of coordinating their efforts to pursue more sustainable practices. Then, on Feb. 5, Hewlett-Packard (HPQ) announced it had surpassed its goals for recycling e-waste: Globally, it recycled nearly 250 million pounds of hardware and print cartridges in 2007—a 50% increase over the previous year. And it announced a new goal: to reuse 2 billion pounds of products by the end of 2010.

These recent examples of public steps by major corporations—surely in part marketing moves to seem committed to taking action in terms of 'green' practices and policies—align with some of the key points in three recent reports, published by leading research and management consulting firms Forrester Research, Gartner, and McKinsey. [See also The Real Costs of Saving the Planet, (, 12/4/07).]