Skip to content
Subscriber Only

A CEO Manning the Phones Each Day?

What sounds like a customer-service gimmick is helping the co-founder of a personal finance Web site build trust
Wesabe's home page invites users to reach CEO Jason Knight by phone during a four-hour period seven days a week.
Wesabe's home page invites users to reach CEO Jason Knight by phone during a four-hour period seven days a week.

When Alden Kellogg discovered a glitch on Wesabe, he went to the personal finance tracker's home page, looking for a tech support number or e-mail. Instead, he found a link labeled "Talk to Jason, CEO of Wesabe."

The page invites users to reach CEO Jason Knight by phone during a four-hour period seven days a week. Kellogg, a 35-year-old attorney in New Orleans, called the number in July, and Knight picked up.