Is Search A Lie? Can You Really Believe Google?

I sat next to a a guy I’ve know for years from a major public relations/media relations firm at the World Economic Forum in Davos two weeks ago and he told me how his company manipulated search to improve the image of its clients. It was a harrowing conversation that I’m sharing here because it opens up a whole host of issues and problems concerning the truthfulness of search in general and the authenticity of Google search in particular.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.