Creative Artists Confront Sales Anxiety

From jewelry designers to painters, many creative artists recoil from salesmanship. But making a living from your work requires some hard-nosed marketing savvy
Petra Geiger is now franchising the Beehive Co-op concept across the country.

Raven Hanna, 34, approaches her art with the practicality one might expect from someone holding a PhD in molecular biophysics who quit the laboratory-rat race to make jewelry. Though she considers herself an artist, she has no romantic ideas about starving for her craft.

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