The Internet has been an undeniable boon for independent arts and crafters. Artisans once limited to local art fairs or farmers' markets now have a global platform from which to inexpensively market their wares (BusinessWeek, 1/3/08). Even so, the transition from part-time hobby into a full-time business remains an elusive goal for all but a handful of sellers. And for the new generation of crafters who grew up with the Internet, old-fashioned face-to-face sales can be a terrifying prospect.
BusinessWeek's Kerry Miller spoke to crafting veteran Barbara Brabec, author of Handmade for Profit and several other craft-business guides, about successfully bridging the gap.