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A Conversation with Barbara Brabec

The crafting veteran talks about what distinguishes the hobbyist from the professional. Start out by pricing your creation right

The Internet has been an undeniable boon for independent arts and crafters. Artisans once limited to local art fairs or farmers' markets now have a global platform from which to inexpensively market their wares (BusinessWeek, 1/3/08). Even so, the transition from part-time hobby into a full-time business remains an elusive goal for all but a handful of sellers. And for the new generation of crafters who grew up with the Internet, old-fashioned face-to-face sales can be a terrifying prospect.

BusinessWeek's Kerry Miller spoke to crafting veteran Barbara Brabec, author of Handmade for Profit and several other craft-business guides, about successfully bridging the gap.