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It's Down to Two: Microsoft and Google

If it goes through, Redmond's bid for Yahoo! will reshape the battle for online ad market share

If Microsoft's $44 billion acquisition of Yahoo! looks like a big business story, it is—but not necessarily for the reasons you've been reading about these past few days. Yes, it's a Big Gulp of a deal that will pay a 60%-plus premium on the share price. And yes, it's a transaction that marries two high-profile brands of the technology world.

That's only the beginning.