$2.7 million for 30-seconds suddenly looks like a great deal for advertisers who ponied up big dollars to advertise in arguably the best Super Bowl game ever.
Fox, which ared the game, said Monday that an average of 97.5 million people watched last night’s Super Bowl. That breaks the old record set in 1996. It was not unexpected, because the New England Patriots were trying to make history, and the New York Giants, which won the game are in the no. 1 media market.