Do Consultants Ease Financial Aid Angst?

Private certified college planners can help families navigate the process and get bigger aid packagesfor a fee

Just when it seemed the college advising landscape couldn't get more crowded, a new type of counselor is clamoring for the attention—and money—of harried parents and high school students. The certified college planner, also known as a financial aid consultant, is the latest addition to the growing laundry list (SAT tutors, college advisers, and admissions experts) many families turn to in the pre-college years. And as with much of the advising industry that has grown up around admissions angst, there's debate over whether these consultants are worth it.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.