Sam Nazarian: Emperor of Cool

His L.A. nightclubs and restaurants may be A-list only, but Nazarian makes sure business sense isn't lost in all the glitz. Up next: boutique hotels
Sam Nazarian's club, the 90-person Hyde, attracts a defiantly A-list clientele—and is a regular feature in celebrity gossip Web sites such as as a result.

A bouncer clad in black stands guard at the door. Sushi knives, dipped in white plastic and encased in Plexiglas, serve as cocktail tables. Huge photos of models with bright red lips cover the walls. Below, stylishly dressed diners indulge on pricey treats such as Kobe beef filets with foie gras and watermelon cucumber mojitos.

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