Digging Into Slowing Social Networking NumbersRob Hof
Social networking sites, at least in the U.S., are seeing a slowdown in both new members and time spent on the sites, according to numbers my colleague Spencer Ante got from comScore. Leaving aside whether comScore’s numbers represent reality, and the fact that they’re U.S.-only when most of these sites have lots or even majority overseas members, I’m wondering what the slowdown actually means. …
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