Up Next: Game Thinking
BusinessWeek’s Jessie Scanlon has just written a great piece titled Rules of the Game about the emerging trend of game thinking, “applying game features to nongame consumer applications.” Gabe Zichermann, the man behind Rmbr.com, one of the main subjects of Jessie’s article, calls the resulting products “funware.” This is a major front in the serious games phenom. Check it out.
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