Eyes on Design in Detroit

At the third annual EyesOn Design awards at the NAIAS, Cadillac takes the car honors for GM, and BMW is awarded in the truck category

I was once told that the EyesOn Design Awards was initially conceived as an award by which a vehicle would be judged by visually-impaired individuals. The prerequisite for winning was that the beauty of a vehicle would have to be determined solely through the medium of touch.

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