Why Rupert Won't Make the WSJ Fully Free

Murdoch may believe the revenue from subscriptions and the site's lucrative online ad rates are just too good to give upfor now
Jamie McDonald/AFP/Getty Images

Ever the newspaperman itching to be first, Rupert Murdoch scooped his own executive team at Dow Jones by revealing that The Wall Street Journal Web site will not go completely free. Made during a talk at the World Economic Forum in Davos, the News Corp. (NWS) chairman's remarks came just hours before a planned announcement, from Dow Jones' New York headquarters, on Jan. 24 about the future of the site.

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