Israel: Cradle of the Electric Car

Can Renault-Nissan and Project Better Place make a success of the low-pollution vehicles in a country with bigger problems than the environment?

At first glance, Israel hardly appears the most suitable market for launching an electric car. Until recently, environmental awareness was almost nonexistent. Global warming isn't an issue on the top of many Israelis' minds. And though air pollution levels in Israel's major cities are high, there is little enforcement of existing emissions laws.

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