EBay's Whitman: An Appraisal

Auction site CEO Meg Whitman has tried to keep both customers and investors happy. But with eBay stock faltering, a new leadership plan is in the wings
Axel Schmidt/AFP/Getty Images

It was mid-June and a khaki-clad Meg Whitman beamed from center stage as she looked over the thousands of eBay (EBAY) users crammed into Boston's newest convention center. The event was eBay Live, the annual networking extravaganza for eBay's customers, and Whitman sought to reassure attendees that she's looking out for their interests and the core eBay services that depend on their participation. "You are looking to expand your sales," Whitman said. "Our fundamental mission is to help you become more successful."

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