A New Model for Green Design
Valerie Casey was on a cross-country flight—her third that month—when she had a crisis of conscience. The designer, who then worked at frog and is now at IDEO, had just pitched a packaging project to one of the world's largest delivery services, a company with a so-so environmental record. The film An Inconvenient Truth was still echoing through her mind, and yet she felt unsure of how to even begin a conversation about sustainability with her clients. In her frustration, she wrote what she called a "Kyoto Treaty" of design.
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