Yaris Game ‘Exceeding Expectations’

A little over three months ago, Toyota (TM) released the first free, “brand-supported” (i.e. advergame) on Xbox Live Arcade. Dubbed Yaris, the light-weight title is a relatively simple dodge and shoot driving game based on the company’s latest small car, which launched in the U.S. last year. The game was conceived and pitched to Toyota by Saatchi & Saatchi LA, which is also behind the company’s clever Tacoma-in-World of Warcraft TV ad.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.