Chocolatiers Look to Asia for Growth

European and American chocolate makers from Nestlé to Hershey hope that demand from China and India can keep growth from melting away

Humans may have first cultivated a taste for chocolate 3,000 years ago, but India and China have just gotten around to it. Compared to the sweet-toothed Swiss and Cadbury-crunching Brits, both of whom devour about 24 pounds (11 kg) of chocolate per capita annually, Indians consume a paltry 5.8 ounces and the Chinese a mere 3.5 oz (165g and 99g, respectively).

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