The Worst Car Name in History

The Routan? What’s a Routan? Believe it or not, that’s the name of Volkswagen’s new minivan, which will be built by Chrysler at its factory in Windsor, Ontario. The company says it’s a combo of “route” and “an” which is the suffix of other VW van names. Naturally. Who couldn’t have figured that out without an explanation? This has to be the most meaningless and convoluted car name in history. It sounds like the name of the tour bus for obnoxious rap troupe Wu-Tang Clan. Or it could be the name of a character from Winnie the Pooh.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.