LG Bets Big on TV Design

The Korean electronics company unveils sleek plasma and LCD sets it hopes will rival Sharp, Samsung, and Sony models in the digital TV stakes

After generating buzz in the cell-phone industry by launching innovative models that, among other things, beat Apple's (AAPL) iPhone in the race to launch a touch-screen model, South Korea's LG Electronics is now gearing up a similar design-focused strategy in the fiercely competitive TV market.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.