Google-Tube's on the rise -- and so is online video viewing in general

Yes, comScore just sent out its Video Metrix report this morning, citing online video viewing in November 2007. The report says that more than 75 percent of Americans watched a video (either streamed or downloaded) online in November. On average, people spent 3.25 hours a month viewing videos on the Web during that month. And yes, Google-Tube is the behemoth in this space. According to comScore, Google Sites, including YouTube.com, increased market share between October and November. Google Sites represent 31.3 percentage points of the online video market share, which is up more than 2 percentage points.

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