A Web 2.0 Dashboard for Buzz
What do you do if your average Google search just isn't finding the business information you need? That's a question troubling managers at some of the world's leading media and communications companies, such as IBM (IBM) and MTV (VIA), who are looking for a better way to sift through the mountain of Internet chatter to figure out what's really going on in their industries—and who's saying what about their global brands.
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