Matsushita Goes Totally Panasonic

The Japanese electronics maker has announced its intentions to merge all products under the more popular and recognizable brand name

Back in July, 2006, officials at Matsushita Electric Industrial (MC) e-mailed questionnaires to journalists asking for advice. They had surveyed consumers and found the Panasonic brand name used for the company's TVs, digital cameras, rice cookers, and vacuum cleaners was far more recognizable than the Matsushita name. What, they asked, would it take for the media to refer to the company as Panasonic?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.