Matsushita Goes Totally Panasonic
Back in July, 2006, officials at Matsushita Electric Industrial (MC) e-mailed questionnaires to journalists asking for advice. They had surveyed consumers and found the Panasonic brand name used for the company's TVs, digital cameras, rice cookers, and vacuum cleaners was far more recognizable than the Matsushita name. What, they asked, would it take for the media to refer to the company as Panasonic?
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