What's on Motorola's Agenda?
On Jan. 1, Ed Zander officially stepped down as Motorola's (MOT) chief executive, with former Chief Operating Officer Greg Brown taking the reins. According to Gartner (IT), in the third quarter of 2007, Motorola's market share in the handset sector dropped 7.6 percentage points compared with the same period in 2006, relegating the vendor to the No. 3 position, behind Nokia (NOK) and Samsung. The tech giant is clearly wobbling and the changing of the guard raises the question: What role will design play in the company's new era? Will Brown call on Motorola's designers and engineers to try to match the success of the Razr, the iconic product launched during the Zander reign?
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