Online Privacy's Call to Arms

A salvo against Sears, including a lawsuit, shows just how riled up users are getting about their data being shared without their knowledge

Web surfers aren't just mad about online privacy violations. They're getting even. Consumers are speaking out publicly against companies they say have gone too far in tracking their Web surfing patterns, creating public relations nightmares. They're also heading for the courts, seeking millions of dollars in damages. Before long, companies will need to pay more than lip service to privacy protection or they may end up being forced to pay up—period.

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