India's Tata Leads Car Innovation--But Is It The Right Innovation?

Tata Motors of India will soon unveil a $2,500 car that is a not only a marvel of low-cost manufacture but a novel business model innovation. The

Tata Motors of India will soon unveil a $2,500 car that is a not only a marvel of low-cost manufacture but a novel business model innovation. The “People’s Car” (this nickname sounds like the original Beetle, right?) is the latest incarnation of India’s ability to change the way business is organized and managed to produce low-priced products services for people at the Bottom of the Pyramid. India is pioneering in low-cost eye surgeries, low-cost telecom services and low-cost retailing (with tiny sachets of shampoo and other products).

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