Impress Potential Investors in 12 Steps

To convince investors to fund your business, you'll need to address their chief concerns. Here's how to craft a presentation to do just that

David E. Gumpert has authored or co-authored seven books on business and written extensively about starting a business from scratch. The following advice on business plan presentations is an edited excerpt from his latest book, Burn Your Business Plan! What Investors Really Want from Entrepreneurs.

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