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Apple Closes In on Hollywood

Steve Jobs is negotiating with the big studios to offer more movies for sale and rental on iTunes, but both sides will have to give a little

It has been Hollywood's worst-kept secret: Steve Jobs is starting to win over the film industry.

The Apple (AAPL) CEO who all but invented the digital music marketplace with the iPod and iTunes has found the going far more difficult in the video market. The Apple TV set-top box launched last year has been a dud, and the limited selection of movies on iTunes has prevented film downloads from becoming another smash hit like music.