The return of airships... again.

Flip through an old stack of future-philic magazines such as my longtime favorite, Popular Science, you’ll find proclamations of a new era of air ships announced every few years. I’m not one to blame them for this sort of over zealous optimism. The appeal of zeppelins is enduring, and difficult to describe. Is it their slow moving grace, like whales in the sky? The retro-hip 1930s futurama look and feel of the modern, when modern really meant something?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.