GRE Eyes GMAT's Testing Turf

Can an alternative entrance exam break the GMAT monopoly at top business schools? The group behind the GRE is giving it a try

Josh Cincinnati is a member of a fairly new breed of business school student—one who has never taken the Graduate Management Admissions Test, better known as the GMAT. Cincinnati, who graduated from the University of Virginia last May, knew he wanted to go to graduate school, but wasn't sure what for. In a few years, he figured, he would apply to business school, but for now he kept his options open and took the Graduate Record Exam (GRE) instead of the GMAT. Much to his surprise, the 23-year-old discovered he could apply to Stanford Graduate School of Business with only his GRE scores, allowing him also to consider programs in politics and economics.

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