Economic Mysteries Explained!

Or why $3 gas is only a minor inconvenience. People spend less when they have less money, so companies must target ads to match a consumer's ability to pay

Advertising may win hearts and minds, but in hard economic times, it can't pry open wallets. So, rather than fighting the coming economic slowdown, companies will need to learn how to better target ads to match a consumer's ability to pay. Here's how to think about a solution.

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