A French Twist in Silicon Valley

With backing from high-profile investors, Loïc Le Meur is giving new meaning to the idea of "building a company online"
Loïc LeMeur in San Francisco

It sounds more like a gimmick than a way to start a company: set up a Web site and let visitors vote on everything from your business strategy to your management hires to the company logo. But Loïc Le Meur is doing it—and some of the biggest names in technology are backing him.

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