The Orbitz Merry-Go-Round

After a series of different owners, the online travel site is public again but still searching for profits

In its brief life, Orbitz Worldwide has endured more ownership changes than many corporations have over a century. Since launching its online travel site in 2001, the Chicago company has been the collective property of its five airline founders, a publicly traded corporation, a subsidiary of conglomerate Cendant, a unit of private-equity powerhouse Blackstone Group, and since its July IPO, a publicly traded outfit again.

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