Holiday Shoppers Plan to Flock Online
Forty percent of consumers will dedicate more of the increase in their 2007 holiday spending to the Internet than to any other channel, according to a recent Standard & Poor's Equity Research Services survey. This discovery is coupled with the finding that among those polled, 70% planned to do at least a portion of their shopping online. Participants' responses further revealed that 22% of holiday shopping in 2006 was done online.
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