An Uptick for Swatch on Tiffany Deal

The world's leading watchmaker is no longer mass-market. Its alliance with the No. 1 name in jewelry ensures its place in the luxury lineup

Swatch Group (UHR.DE) shares rose as much as 5.5% Dec. 6 after the watchmaker unveiled an alliance with Tiffany (TIF) the day before. Citibank (C) upgraded Swatch to "buy," noting "it has gradually become a significant luxury player, not the mass-market consumer company some view it as. We believe it is an attractive, long-term growth story."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.