Chinese B-Schools Lift their Game

As the schools' reputations improve, more local students are choosing to study at home rather than earn degrees abroad

At Cheung Kong Graduate School of Business in Shanghai, students used to dig into case studies from faraway places—Southwest Airlines' (LUV) strategy to overtake major U.S. airlines or BMW's product line in Germany. These days, though, they're examining business issues much closer to home: how beverage maker Wahaha grew to be a national brand in China, for instance, or how PC maker Lenovo successfully expanded overseas.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.