Social Networking 101

For those who don’t know what social networking is, let me take a moment to clarify. It’s the new catch phrase for what used to be called word-of-mouth advertising. A social network is an online community where people meet others who share common interests. Many business owners ask me how they can become part of these online communities. Most believe it’s hard to get involved in community-based networks, and even harder to use them. This is a myth.

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