Inside Tesco's New U.S. Stores

The British retailer takes on the Southwest with its chain of Fresh & Easy stores offering healthy food and no waiting. How big a bite will it take out of Trader Joe's?

Just how does British retail giant Tesco (TSCO.L) plan to crack the U.S. grocery market? Executives from the company's new Fresh & Easy Neighborhood Markets division gave reporters guided tours of their stores on Nov. 29, three weeks after opening the first of what the company hopes will be hundreds of locations in the U.S. (BusinessWeek.com, 10/19/07).

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