Indian Startups Go for Web 2.0 Gold

Global networking sites like Orkut are benefiting from India's huge number of young people, but many local ventures want to claim the clicks

For the past year, global networking sites have been growing in popularity among young Indians. According to JuxtConsult, a New Delhi-based online research and advisory company, 44% of Indian online traffic uses the Internet just for social networking. Google's (GOOG) Orkut is the most popular social networking site in India, with a 64% market share. Facebook is also winning many Indian fans, especially students.

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